Success Story of Ed Hardy

Introduction
From the lights of the famous American tattoo artist Ed Hardy, came a brand named " Ed Hardy". He was a very famous tattoo artist and has published many books on tattooing techniques. But a company called Christian Audiger turned this art of tattoing of his into a clothing company. This company was a very famous and very powerful company in the field of clothing. The company felt that it would be most appropriate if they created a brand called Ed Hardy and used Hardy's art as the major selling point for the success of the brand. The venture turned out to be a very successful one and Ed Hardy clothing became one of the most famous brands in the clothing industry. One of the main reasons for this clothing becoming a sensation across the world is because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone. The brand has clothes for men, women, and kids. Audigier's unique marketing style also has a big role to play in the success of the company. As compared to other designers, he promotes his work more in order to get clients to wear his clothes as often as possible. Naturally when a lot of celebrities are seen going around wearing your designed clothes, then it becomes a very powerful and effective way of advertising.
Another reason why people started liking the brand was for the art work that the products had on them. People started to feel that this brand was the most expressive brand compared to others in the market. People were able to connect their character with the art work on the clothing. Ed Hardy collection of dresses and clothing make you stand out in the crowd. That's the reason why this brand became such a hit amongst all age groups in such a shot span of time. Not only the males, the females are equally attracted to this brand. All of these incredible Ed Hardy products are available from Ed Hardy Guide who are proud to stock such a wide range of Ed Hardy products.
The brand has travelled a long distance from the time it was born. After being marketed almost exclusively to celebrities, the products from around the world have begun to make their mark on the average consumer. With so many different types of shirts and designs to choose from, it is quite easy to figure out how these types of products have generated a tremendous amount of interest from all around the world among people who are happy to show their style and express their attitude.

by Abhi